Initial Meeting
At the initial meeting with a new client, we assist the client in filling out a series of questionnaires that were created to help clearly define the company’s goals and objectives, strengths and weaknesses, organization, needs, and budget. We determine your customer base and target audience, and rate the company’s existing brand (if applicable). This first stage is extremely important and lays the groundwork for a successful agency-client relationship.As work progresses, we may schedule periodic meetings in which we re-examine the initial questionnaire discoveries to ascertain whether any changes need to be made to current strategies. We may also schedule initial meetings with established clients when beginning a new project, package, branding strategy or advertising campaign in order to ensure that the correct plan of action is implemented from the start.Research & Development
After the initial meeting, we examine our findings and use this information to create a recommended branding or advertising strategy, and then schedule a second meeting in which to discuss our suggestions. Research and development tools help us gather necessary information concerning your market, and also help us determine what forms of branding and advertising will be appropriate for your business.Whether you are a new or established client, this stage is very important before proceeding with any large project. We have a wealth of current R&D statistics at our fingertips and to utilize at a moment’s notice. Rest assured that when we present a brand strategy, project suggestion, or advertising campaign concept to you, we have done our homework and are prepared to amaze you.Concept Development
During this stage, various potential concepts are considered for your branding and advertising needs. Through a method called “think tank” sessions, we explore a pool of ideas and choose the best concepts that suit your company’s requirements. We then further develop these concepts and create a rough mock-up and strategy for each.Once we are ready to present our concepts to you, we will schedule a meeting to unveil them and get your feedback. In order to effectively communicate to you the overall scheme of each concept, we have formulated a specific plan of action that includes the individual requirements for the production and execution of each concept. Though in basic format, each mock-up provides a visual understanding of the corresponding concept, and each strategy includes what fields of production (i.e. Sociability, photography, illustration, copywriting, etc…) will be necessary to create the final product.Concept development is a vital time of communication between our staff and yours as you decide which concept(s) you would like to pursue for your project requirements. Once you have selected a concept, the actual work (and fun!) begins.Design Production
Once concept development is finalized, we schedule design production. We personally customize and direct the appropriate fields of production according to the needs of your project(s). Several forms of production that your project may require are as follows: brand development; logo design; print design; photography; digital or hand-drawn illustration and rendering; copywriting; interior and/or exterior brand design; audio, video and multimedia; web design, Sociability, SEO, and overall online presence development; etc. Our personal involvement in every aspect of design production guarantees customized, professional results for each and every project that we undertake.Approval Process
Our approval process consists of Phases: every project is given up to three revision phases to ensure absolute perfection (because we are absolute perfectionists), as well as a Final Approval Phase:
Phase I: Every project is presented for Phase I approval. A low-res (low resolution) version of the file will be uploaded to our AD management system, and you will be alerted to review it. You may request changes and leave comments regarding the comp on the management system. We always discuss approvals with you personally; but in order to eliminate miscommunication and to keep all project files and reference in one location, we require that you utilize the AD management system to document approval feedback. If no changes or revisions are necessary, the project will proceed to the Final Approval phase. Otherwise, see Phase II.
Phase II: After your Phase I feedback, and if revisions are necessary, we will make the requested changes and submit a new low-res file to the AD management system for a Phase II review. We always discuss approvals with you personally; but in order to eliminate miscommunication and to keep all project files and reference in one location, we require that you utilize the AD management system to document approval feedback. If no other changes or revisions are necessary at this point, the project will proceed to the Final Approval phase. Otherwise, see Phase III.
Phase III: After your Phase II feedback, and if revisions are necessary, we will make the requested changes and submit a new low-res file to the AD management system for a Phase III review. We always discuss approvals with you personally; but in order to eliminate miscommunication and to keep all project files and reference in one location, we require that you utilize the AD management system to document approval feedback. After we’ve finalized all requested amendments, the project proceeds to the Final Approval phase.
Final Approval: In the Final Approval phase, the finishing touches are completed and a final low-res file is submitted to the AD management system for your conclusive review, where you may then sign off the project as complete and approved for production. This concludes the approval process and the project is ready for Pre-Press & Pre-Production.
