Darque Tan already had six locations when they contacted ADgination for a logo design. At that time the company did not have a logo, only a font treatment for the words “Darque Tan.” With exceptional business savvy and an incredible business plan, the owner of the company had specific ideas in mind to that would soon lead to company growth and lucrative success within in the tanning industry.

Murphy’s Deli started out as a single location; and was, in fact, named after the street Murphy Road on which it was built in Stafford, Texas. Upon opening the deli in 1993, the owners were uncertain of future growth and focused mainly on the development of the single location. After its success, however, the owners proceeded to open a couple more locations and realized the business had potential for major growth. With this in mind, they called ADgination for help.

This wholesale, gourmet, frozen dessert company manufactures preservative and trans-fat free products that are sold nationwide to franchises, hotel chains, high-end restaurants, and caterers. Several years ago, upon deciding to re-brand the company with a new name, they hired a large agency to assist with the branding process and design a new website. The finished site was template-based, exorbitantly overpriced, and did not meet their expectations. Having seen some of our work for another company, and desiring to convey a similar message to their own target audience, they came to us for help with the new brand.

Fruituzy was established by a company wanting to offer frozen yogurt as a healthy, delicious dessert option to their customers. Self-serve, frozen yogurt shops have become very popular, so the company needed a powerful brand that would stand out in a competitive market and be an easily franchisable concept. As the agency of record for their other ventures, we were thrilled when the company told us of their new vision; and we couldn’t wait to get started bringing the idea to fruition.

The Nudi company sells a product so unique, so unlike any other, we were amazed at their creativity. They sell a bathing suit that can be removed while one is in the water (essentially so that one may “skinny dip” when one so desires), but then put the suit back on before getting out of the water so that no one else is the wiser. When removed, the suit stays attached to the wearer by a stylish belly chain (women) or thin elastic (men). So if you like to go skinny dipping in secret while out in public, they have invented the perfect way to pull it off. (Pun definitely intended!)

The MassageLuXe franchise offers customers the ability to experience the “advantages of therapeutic massage at an affordable price with no long term agreements.” With nine different types of massages available on their menu, including services such as hot stone, aromatherapy, and prenatal massage, they are a veritable “relaxing oasis of calm.” Also, under their FaceLuXe brand, they offer seven types of facials, waxing services, and warm paraffin treatments. When they came to us, the franchise had several stores already in operation, but needed to strengthen their brand to facilitate plans for significant growth.

As the tanning industry faces increasingly negative publicity, it has become necessary for tanning companies to put greater focus on their available UV-Free options. Spray La Vie is one of the first companies of its kind to exclusively offer sunless tanning services. This is a revolutionary concept that, until now, has really not been considered a viable option by those in the industry. When the company asked us to create and develop the brand for this new venture, we knew that this idea would take off as an immediate success, and we were extremely proud to be a part of its creation.

When it comes to deliciously fresh and flavorful Mediterranean food, Fadi’s is an example of ultimate perfection. There is something truly wondrous about Fadi’s cuisine, with something tempting for every taste bud. It’s the perfect combination of authentic recipes, imported Mediterranean spices, fresh ingredients, and quality control. Fadi’s restaurants, casual dining experiences with buffet-style serving lines, are enhanced by beautifully designed interiors and affordable prices. Fadi came to ADgination in 2008 with several locations already open and the desire to grow the franchise even more; but first, he needed a consistent, sellable brand.

Epique Massage, an extension of the Darque Tan brand, offers contract-free massage memberships at competitive prices. Ever mindful of finding ways to combine innovation, beauty routines, health benefits, and excellent customer service, the owner of Darque Tan saw a tremendous opportunity to do just that with monthly massage memberships. We were given creative license to create and develop the brand for this idea, and we took it to a luxuriously epic level.

Xist Fitness is an up-and-coming franchise opportunity that has been carefully structured to cater to both franchisees and customers. From the franchise perspective, Xist is uniquely branded and designed to visually stand out from its competitors; also, its business model is straightforward, well-organized, and easy to duplicate. From the customer perspective, Xist offers the best of both worlds: a highly motivational workout environment and incredibly affordable membership price points.