The meaning of the word “Brand” has evolved a great deal over time. The term originally referred to the practice of burning a mark onto something in order to designate ownership. It then evolved to include marks or stigmas put upon criminals or those in disgrace (The Scarlet Letter, anyone?). As early as the 1200’s, Italians began putting unique watermarks… read more

SEO is short for Search Engine Optimization. Still doesn’t answer your question? LOL (that stands for Laugh Out Loud). When it comes to terms like SEO, SERPs, ranking, keywords, organic search, PPC advertising, and link building (to name a few), you may feel about as out of your element as you do when trying to decipher your teenager’s latest text… read more

Branding is not only for Fortune 500 businesses or large conglomerates. Branding is for every business, from one-person operations right on up to the big kahunas. So what is the big deal about branding, and why is it so important? Fact #1: A brand is a company’s identity: it is the defined image of the company and what it stands… read more