Brand Development: The transformation of a business model into a brand strategy. Branding is a process that begins with the discovery of a company’s distinction, then transitions to the development of how to communicate that distinction to the target audience. The entire gamut of your company’s complete identity falls into this category.

Your logo and your brand are not synonymous; having a logo does not mean you have a brand. However, your company logo is an important aspect of your brand because it symbolizes your business. With proper brand development, your consumers will recognize your logo and automatically associate it with your company. If you take your logo and show it, by itself, to your consumer, what does your company look like? Is that the symbol that truly represents your business?

Print Design is a fundamental form of adverting that covers a broad spectrum of services such as brochures, pocket folders, media kits, catalogs, posters, and point-of-sale (POS) collateral. All forms of Print Design should be produced synonymously with your brand image. It is crucial to carry your brand consistently through every form of advertising. We have found that companies most often make the mistake of overlooking brand uniformity in this category. Successfully positioning your brand to the target audience is, in effect, dependent upon using a refined, cohesive brand theme in your combination of advertising mediums.

We focus on brand creation and implementation based upon company type and structure. Every business is different and we design each brand according to specific company needs. But regardless of company type, field, structure, or specialty; whether it is a B2B or a B2C company; and regardless of the industry, one thing remains a constant: for a business to succeed long-term, having a brand is crucial. One of the primary brand components is a unified interior brand theme.

A company’s exterior brand theme extends its reach, and outdoor marketing can be a highly effective and engaging method for reaching consumers. Both also give the target audience an opportunity to form an opinion of the business before ever entering a store or visiting a website. Because of this, the viewer can (accurately or not) decide upon company’s reputation without ever actually doing business with the company. If you take a look at your company’s outdoor representation from a potential customer’s perspective, what are your outdoor marketing choices and exterior brand design really doing for your business: are they helping or hindering your growth?

Words are powerful. Without them… well, we would be at a loss for words. And while that might not necessarily be a bad thing where your in-laws are concerned, at any other time (and sometimes especially then) words are a necessity. Whether you hear them, read them, sign them, or think them, it’s almost impossible to consider an existence without words.

For businesses today, having a website is like breathing: it’s absolutely necessary. Moreover, it’s essential that a company’s website be a cohesive extension of the company’s brand. Business hours may be limited, but websites are open 24/7 and should portray a professional representation of the business to the consumer.

Through Sociability, we create unique social media profiles for your company that are consistent with your brand image, we supervise your networking sites in order to give your business and consumer the best social media experience possible, and we manage your social media marketing endeavors to ensure a positive RTI.

Proprietary Photography: photography protected by trademark or patent or copyright; made or produced or distributed by one having exclusive rights.

One of the best ways to take your company’s brand up a notch is to invest in proprietary photography. Using stock photography can be less expensive for small, one-time projects; but the inexpensive, standard licenses are for limited use. Anyone else can (and will) use that photography too- unless you want to shell out the dough for exclusive rights- which gets very expensive, very quickly.

ADgination-style branding requires that every brand have the “amazing factor.” A concept that begins as a vision in our heads can be made a reality via digital or hand-drawn illustrations, photography, and even a combination of both. Just as with photography, all illustrations and renderings from ADgination are custom and proprietary.

Successful branding and advertising requires a combination of imagination, experimentation, creativity, perseverance, intellect, experience, research and analytics. ADgination encompasses all of these things and we have melded them into a perfect combination. The amount of experience we have in the industry; the fact that we are constantly learning, keeping abreast of the evolution of the industry, and incorporating new technology and software into our services and processes; and the vast amount of current research, development, and analytics at our fingertips gives us an edge that we, in turn, pass on to our clients.